My background includes varied roles in the customer service, technical, marketing and even (however briefly) sales fields. The lessons that I’ve learned in each field have helped shape how I view the Customer Experience. I fundamentally believe that customer experience can do more for your marketing and sales efforts than most companies realize. It’s not…
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I don’t know if this happens to anyone else, but sometimes the Christmas presents at my house end up taking on a theme. This year was the “Year of the Puzzle” at the Murdock household, right down to the Mr. Potato Head that my two year old received. It got me to thinking about how…
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This post will be about designing the HTML layout of your email campaigns. For most of the web designers out there, I feel your pain when it comes to designing HTML for email. It’s so much easier and more flexible to use CSS rather than older HTML methods. Unfortunately the email client world has not…
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If you’re a frequent reader of The Mouth of the Funnel, you’ll know that I like to relate Marketing Automation posts to my everyday activities like building a shower or making salsa. That’s because the process of implementing a successful Marketing Automation program can be broken down and implemented just like you would a construction…
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Traditional Marketing Management courses talk about the “Marketing Mix” and how different elements come together to form a marketing plan. Each company has a different corporate culture and approach to doing business so knowing how to balance these different marketing pieces is essential to creating a successful image that reflects the company’s goals. The well-known…
Read More...During the recent holiday season I found myself in a local retailer looking at TV’s and dreaming of what I might find for my home office. I had heard some buzz about the newer 3D TV’s and I decided to look at a couple to see what the different features were. One really drew my…
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I make a killer fresh salsa. Over the years I have developed my technical skills to the point that my salsa is a popular request at all sorts of social gatherings. Sure I may be bragging a bit, but when you can bring in $65 per quart in a charity auction, you know you have…
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I just completed a DIY project at home and got to thinking about how building a shower is like using Marketing Automation software. I know that’s strange, but both endeavors are just a series of steps in a process. Let’s look at the commonalities: Start with a good plan. If you just jump in to…
Read More...It really can go either way, you know. Either you come off looking like a hero, the greatest person in the world…or you come off looking like someone who just doesn’t really have a clue as to what’s really going on. It’s that time of year again when people look at their lives and decide…
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Using Cinemagraphs for Email Everyone wants their email to stand out. One popular method is to use animated GIFs as a means to catch the eye. The movement of a GIF can surprise the viewer in a good way and help you stand out in a crowded inbox. In this post, we’ll talk about a…
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